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Target group

Who Mickup works for

For business owners who sense their company is working harder than it needs to. Usually 5 to 50 employees, where the owner or director decides.

“I spend my evenings on quotes and admin.”

Construction, engineering and installation

The work itself runs well, but the paperwork lags behind. Costing, quotes, job sheets and invoicing take up evenings you would rather spend differently.

“Orders are processed by hand and we plan on experience instead of figures.”

Wholesale, transport and logistics

Orders are retyped, while stock and planning live in people's heads and in loose files. A single mistake costs money and goodwill straight away.

“A lot of repetitive case and writing work, little time for winning business.”

Professional services

Accountants, estate agents and consultancies: the expertise is the core, but case files, reports and standard texts eat up the hours.

“We are not winning enough new customers and the sales process depends on me.”

Any company with growth ambitions

The ambition is there, the new business is not. There is no fixed process for leads, follow-up and sales beyond the owner.

The ideal client

Five to fifty employees, short lines, your own decision

In companies of this size the bottleneck is concrete and the decision is quick. There is enough volume for automation or better marketing to pay off, and nobody has to win over three layers of management first.

Are you smaller? Then a simple improvement to the way you work is often enough, and I will say so. Are you larger? Then you usually have established suppliers already and I add less.

Tidy workshop with racking, a workbench and a light concrete floor
Construction, engineering, installation, wholesale and logistics: a great deal of manual work in the admin.

Familiar bottlenecks

If this sounds like you, I know which direction to take

You do not need to know whether you need an integration, an AI agent or simply a better website. That is precisely my job.

What you say What I look for

“We are not winning enough new customers”

AI marketing, lead generation, SEO

“I spend my evenings on quotes and admin”

Process automation, document generation, AI agents

“My systems do not talk to each other”

Custom integrations and connections

“We are too slow to answer customer questions”

Chatbot, AI customer service, email automation

“Our website brings in nothing”

Web development and conversion optimisation

“I do not know which customers are profitable”

Data analysis and reporting

“All our sales depend on me”

Sales set-up, CRM and sales automation

Region

West-Brabant and Zeeland as a home base

Bergen op Zoom, Roosendaal, Steenbergen, Tholen and the Zeeland side: close enough to drop by. Outside the region I usually work remotely.

Panorama of the Grote Markt in Bergen op Zoom with the old town hall and the pavement cafes on the square
Working area West-Brabant and Zeeland, with national reach.

Next step

A sales-free conversation of 45 minutes, and you know where you stand

Call or send a message. I listen, ask questions and tell you honestly whether I have the right person for you. A reply within one working day.