01
Independent
I supply nothing myself. That is why I can tell you honestly that you need something other than you thought. I never work exclusively for one party.
AI Growth Connector · Bergen op Zoom
The link between your growth challenge and the specialist who solves it
You know there is more to be gained from your business with smarter processes, better marketing or software that actually fits. The question is: who should you turn to? Mickup finds that party, independently and with no stake in the solution.
Three promises
Why an independent link makes the difference
I do not supply software, marketing or automation myself. My only interest is that you end up with the right party.
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A maximum of two options
No list of ten agencies for you to work through. A choice of no more than two parties, with the reasoning why they are the right fit.
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Transparent
The specialist pays me a fee when an assignment follows. I say so in our first conversation, not in the small print.
Familiar bottlenecks
You describe where it hurts. I know which specialism belongs to it.
Most business owners describe their problem in plain language, not in jargon. That is enough to determine the right direction.
What you say
What I look for
“We are not winning enough new customers”
AI marketing, lead generation, SEO
“I spend my evenings on quotes and admin”
Process automation, document generation, AI agents
“My systems do not talk to each other”
Custom integrations and connections
“We are too slow to answer customer questions”
Chatbot, AI customer service, email automation
“Our website brings in nothing”
Web development and conversion optimisation
“I do not know which customers are profitable”
Data analysis and reporting
“All our sales depend on me”
Sales set-up, CRM and sales automation
What the problem really is
It is not money that is missing, but the overview
The figures on Dutch SMEs show where the brake is. Not on cost, but on the lack of experience and overview.
13.8%
Of Dutch micro-enterprises with 2 to 9 employees used AI technology in 2025. Among large companies the figure was 66.2 per cent.
71.6%
Of the micro-enterprises that considered AI but do not use it, this share cites a lack of experience as the reason. Cost scores far lower, at 20.3 per cent.
Sources: Statistics Netherlands (CBS), Use of AI technology by Dutch micro-enterprises and CBS, Reasons for not using AI technology (both in Dutch). The problem is not money, it is knowing who to turn to.
How it works
Five steps, from first contact to follow-up
Not a process that runs for months. In practice there are usually one or two weeks between the first conversation and the introduction.
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Getting acquainted
A short phone call or a cup of coffee. No sales pitch, but plenty of questions.
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Pinpointing the bottleneck
Where is time lost, what is blocking growth and what does that cost you each month?
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Searching the network
I select a maximum of two specialists who have demonstrably solved this before.
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Introduction
I introduce you personally and make sure the first meeting runs smoothly.
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Delivery and follow-up
The specialist does the work. I stay involved in the background and check that it is running well.
Who it's for
Companies with 5 to 50 employees, where the owner decides
Four types of company I work with most often, with the complaint I hear most often.
“I spend my evenings on quotes and admin.”
Construction, engineering and installation
“Orders are processed by hand and we plan on experience instead of figures.”
Wholesale, transport and logistics
“A lot of repetitive case and writing work, little time for winning business.”
Professional services
“We are not winning enough new customers and the sales process depends on me.”
Any company with growth ambitions
The offer
Three ways to work with me
Growth call
A conversation of 45 to 60 minutes, with no sales pitch. Together we get clear where time, money or revenue is leaking away in your business.
Free of charge
Introduction
A shortlist of no more than two vetted specialists and a personal introduction to the party that fits.
Free for you — the specialist pays on an assignment
AI and efficiency scan
Half a day spent working alongside you. You receive the bottlenecks on paper, prioritised, with advice on the type of partner you need.
From 350 euros
Frequently asked questions
What business owners usually want to know first
What does it cost me?
The growth call and the introduction are free of charge. The specialist pays me a fee when an assignment follows. You only pay for the AI and efficiency scan yourself, from 350 euros.
Why should I not simply search myself?
You can, but it takes time and every firm you call is mainly selling its own service. I compare without any stake in the solution.
Do you pass my details on to several agencies?
No. I share your situation only with your permission, and with no more than two parties.
Are you tied to one supplier?
No. I never work exclusively for one party and I have a separate partner for each specialism.
What if there is no good solution?
Then I say so. An honest no is better than the wrong match, which costs you money and confidence.
Do I have to start with AI straight away?
No. Sometimes the best solution is a better way of working or a simple connection between two systems, with no AI involved.
Do you only work in West-Brabant?
That is my home base, together with Zeeland. Outside the region is possible too, but then usually remotely.
Next step
A sales-free conversation of 45 minutes, and you know where you stand
Call or send a message. I listen, ask questions and tell you honestly whether I have the right person for you. A reply within one working day.